Scale your business with growth that feels automatic.
Join the private network where growth-obsessed founders & leaders create the conditions that make momentum inevitable.
Growth used to feel easy. Lately it feels Diiferent.
There was a stretch where it just worked. The business pulled you forward, momentum did half the lifting, and you were running to keep up with the good kind of problems.
Then it quietly changed. The wins still come, but each one costs more than it used to. More hours, more effort, more of you. And the nagging thought won't leave: working harder isn't supposed to feel like the only lever left.
It isn't. The businesses that feel automatic didn't find a better tactic. Their leaders changed what they do and the momentum followed. That's what this is.
Then it quietly changed. The wins still come, but each one costs more than it used to. More hours, more effort, more of you. And the nagging thought won't leave: working harder isn't supposed to feel like the only lever left.
It isn't. The businesses that feel automatic didn't find a better tactic. Their leaders changed what they do and the momentum followed. That's what this is.
It’s time to stop building alone.
You're the one making the breakthrough calls. And you're making them by yourself, in your own head, with nobody to pressure-test them.
You need sharp people in the room. People who get that growth isn't a department you delegate. It's a way of operating, and it starts with you.
You want a room of leaders moving at your pace, obsessed with the same thing you are: building something that grows without grinding you into the ground.
You need sharp people in the room. People who get that growth isn't a department you delegate. It's a way of operating, and it starts with you.
You want a room of leaders moving at your pace, obsessed with the same thing you are: building something that grows without grinding you into the ground.
It’s time to make growth…
The private network for founders who want to become the leader their business is waiting for. The one who creates growth that feels automatic.
Inside, you get the frameworks, the straight talk, and the community that turn growth from something you grind out into something that keeps rolling without you.
Do the right things, and growth FEELS damn near automatic.
When growth stalls, the instinct is to reach for a new tactic, a new channel, a new tool. But the businesses that grow like they're rolling downhill aren't winning on tactics. They're winning on the things underneath them. They're these.
Lead Yourself First
The pattern quietly running your decisions isn't a strategy problem. Name it, and you stop sabotaging the exact growth you keep saying you want.
Find the Real Constraint
It's rarely the thing you've been grinding on. Pinpoint the one blocker actually capping your business, and pour your energy there instead.
Build the Conditions
Momentum isn't luck. It's the systems, standards, and room that keep growth rolling whether or not you're standing behind it.
Meet your hosts.
Led by two people who've actually done it. One who scaled the businesses, one who rewires the founders running them.
Darrell Vesterfelt
Darrell took Kit from startup to market leader, driving 7x growth in 15 months before building and scaling his own companies to $10M+. As VP of Growth at Mighty Networks, he's obsessed with sharing the strategies that actually drive growth — and he's created this space for the operators who are ready to make that leap together.
Meet your resident experts.
These are proven founders and growth leaders who’ve cracked the code on growing from $1M to $10M and beyond. They’re in the room, sharing what actually works as operators who’ve lived the transition and know where the real leverage points are.
John Doe
Scaled his SaaS company from $2M to $15M ARR in under 3 years by building lean growth systems and a high-retention onboarding engine. Previously led marketing at [well-known startup], where he doubled conversion rates in less than 12 months. Now helps founders pinpoint the levers that actually drive sustainable growth.
John Doe
Scaled his SaaS company from $2M to $15M ARR in under 3 years by building lean growth systems and a high-retention onboarding engine. Previously led marketing at [well-known startup], where he doubled conversion rates in less than 12 months. Now helps founders pinpoint the levers that actually drive sustainable growth.
John Doe
Scaled his SaaS company from $2M to $15M ARR in under 3 years by building lean growth systems and a high-retention onboarding engine. Previously led marketing at [well-known startup], where he doubled conversion rates in less than 12 months. Now helps founders pinpoint the levers that actually drive sustainable growth.
Choose your membership plan.
Both plans include everything inside Damn Near Automatic—the difference is how much you save.
Monthly Plan
$499/month
2x monthly live sessions with founders on high-leverage growth tactics
Small, curated accountability groups
Resource vault with battle-tested growth assets from members
Monthly deep-dive masterclass on strategies to help you scale to $10M+
Curated space for growth conversations & member directory
Annual Plan
$4,999/year
2x monthly live sessions with founders on high-leverage growth tactics
Small, curated accountability groups
Resource vault with battle-tested growth assets from members
Monthly deep-dive masterclass on strategies to help you scale to $10M+
Curated space for growth conversations & member directory
2 months free
— Save $989 when compared to monthly
Access for a full year of transformation
— Stay committed to long-term growth
FAQ
1. Who’s in the room?
The wrong conversations waste your time. But the right room, with the right people, and the right conversations compound your momentum. In DNA, every member is a founder or growth leader who’s already proven traction and is obsessed with scaling to $10M and beyond. Plus, the guest experts are all people who have actually done it.
2. How does this help protect my momentum?
At this stage, the most expensive mistake is going backward. DNA is built to prevent stalls—through curated Founder Rooms, quick-turn feedback, and accountability that keeps you moving.
3. Will I get real, actionable growth levers—not just theory?
Yes. Every Growth Session, expert deep-dive, and Vault resource comes from operators who’ve actually done it. No gurus. No fluff. Just battle-tested strategies.
4. What is the cost?
$499/month or $4,999 per year. Here’s the math: one smart pricing shift, one onboarding fix, one messaging breakthrough could pay for your annual membership many times over. And you’ll get access to strategies, perks, and feedback loops that prevent costly mistakes.
5. What’s the process to join?
Because the power of this community is in the people in the room, we’re using an application to pre-qualify people who want to be in the community. We’ll be approving applications by hand, but you’ll know pretty quickly when you’re approved.
Once your application is approved, you’ll be sent an email with instructions to actually join us inside the community space.
Once your application is approved, you’ll be sent an email with instructions to actually join us inside the community space.
6. Can I apply if I haven't hit $1M ARR yet?
Absolutely. When we're looking at applicants, we're looking more at your drive to reach $10M than your current revenue level. If you're not there yet, let us know when you expect to reach that milestone. Past experience is also a plus if you're not at that $1M mark with your current project, so be sure to include that in your application as well.
